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Love doesn’t cost a thing – but parenting sure does

Updated: May 23, 2024


A parent and child join hands

The sticker shock of exactly how expensive it is to raise small people starts from pretty much day one. First, it’s diapers and formula with at least one parent on EI, then it’s gymnastics, soccer camps, field trips…it all adds up quicker than expected! And just when we are finally to wave 18 years of little expenses goodbye, one giant, daunting one looms – university tuition.


If we thought clarinet lessons got pricey, get ready for the heart-stopping sticker price of higher education. Current undergraduate costs are surpassing $7000 per year nationwide. But for today’s preschoolers, we could be looking at well over 6 figures by the time they walk the stage to receive that very, very expensive piece of paper.


And I don’t know about you, but sending your babies at the tender age of 18 into the shark-infested waters of student debt alone is definitely not for the faint of heart. We’ve all read those horror stories of fresh-faced young grads chained to six-figure repayments well into their 30s…that simply cannot be their fate, can it?


Which brings us to the key question – how can everyday families realistically take care of their kids’ dreams AND protect their own bank accounts as tuition hyper-inflates and average incomes trail behind? Sure, we could cross our fingers and hope our kid falls into a pile of scholarships or that we are the beneficiaries of a windfall following a distant uncle’s demise. But there has to be a more strategic way, right?


There sure is! And it’s not a well-kept secret. In fact, it’s a wealth-building vehicle that has helped regular people create incredible wealth reliably for generations: rental properties. 

Sure, we have our old fixed investment accounts that are burdened by contribution caps and limited by only modest growth, at best. But investing in a rental property lets your money move with the market – both driving cash flow through reliable rent checks in a hungry market AND harnessing the power of appreciation to exponentially multiply college funds twice over!


But the true benefit of investing in a property now with the intention of helping support your kids’ dreams later is that as your investment grows, you’ll also be able to regain some of the financial foothold you’ll continue to lose as they grow and the inevitable bills of raising little people stack up! So you can build their financial future while solidifying your own. Sounds much better, doesn’t it?


Let’s connect and crunch some scenarios to simplify this rental game. I’d bet with open minds, we can build a plan that helps you build more for yourself and your family than you ever thought possible.


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